Case Study - メンタルヘルス系AIアプリのPoC開発
立ち上げと開発全般を担当。サービスの方向性の議論から携わり、最終的にモバイル向けWebサービスをリリース。短い開発期間ながら、Ruby on RailsとNext.jsを用いて様々な機能・リッチなUI/UXを提供。途中、先方都合でプロジェクトからPdMが離れた際は、PdMも兼任。また初期に検討されていたサービスの方向性は費用が嵩み検証が遅すぎるとして再検討してもらうなど、開発外の範囲にも積極的に関与した。
- Client
- AI系事業会社
- Year
- Service
- App development
Overview
Noticing incredibly high churn, the team at Phobia came to the conclusion that, instead of having a fundamentally flawed business idea, they needed to improve their onboarding process.
Previously users selected their phobias manually but this led to some users selecting things they weren’t actually afraid of to increase their matches.
To combat this, we developed a system that displays a slideshow of common phobias during onboarding. We then use malware to surreptitiously access their microphone and detect when they have audible reactions. We measure the pitch, volume and duration of their screams and feed that information to the matching algorithm.
The next phase is a VR version of the onboarding flow where users are subjected to a series of scenarios that will determine their fears. We are currently developing the first scenario, working title: “Jumping out of a plane full of spiders”.
What we did
- Android
- iOS
- Malware
- VR
The team at Studio went above and beyond with our onboarding, even finding a way to access the user’s microphone without triggering one of those annoying permission dialogs.
CPO of Phobia
- Churn rate
- 20%
- Uninstalls
- 5x
- App store rating
- 2.3
- Pending lawsuits
- 8